They're getting more visible with this "give, give, give" stuff because, believe it or not, the 'very tired-of-failed prophecies' rank and file aren't as 'giving' anymore.
Hey, life is costly these days, and since the WBTS frowns on higher education, the 'very tired-of-failed prohecies' rank and file aren't giving their very hard-earned money to this religious organization that just keeps on getting richer and building stuff that the regular everyday JW can only dream about stepping into (can you say DUMBO Brooklyn?! Patterson?!, etc.).
I'm not giving a red cent anymore. Actually haven't given a penny for quite some time. Although, my very faithful JW husband more than makes up for what I don't contribute.
DY